Brand Story

👋 Hi, welcome to Mumu’s world.

I’m Liz, the creator behind the story.

Since I was little, I had a romantic dream—to create my own stories and move hearts through animation. But life took a different path. I spent 14 years in the game industry, even becoming a producer, yet something always felt missing.

One day, I paused everything and left with nothing but a suitcase and a tired heart. I wandered through 10+ countries, searching for answers I didn’t know I needed. Somewhere on that journey, I picked up a pencil again—just for fun—and felt something I hadn’t in years: joy, purpose, peace.

That’s how Mumu was born.

Mumu’s journey mirrors my own—full of doubts, detours, courage, and tiny sparks of hope. She’s not just a character; she’s a reminder that even in the waves of uncertainty, we can choose to dream.

I hope Mumu’s quiet adventures feel like a warm cup of tea for your soul, a soft breeze on heavy days, or a little friend walking beside you as you find your own way.

The best stories always begin with a single brave step.

Keep going. 💛

Follow more of Mumu’s adventures on Instagram: @mumu.journey